When it comes to creating a data protection-compliant environment for the digital economy, then a law that prohibits everything is quickly written. It asks nothing more from the user than "No, I don't want to transfer any data". This not only makes it impossible to use the service, but also renders the data-based offer of the economy obsolete. Nobody benefits from this, because it is about harmonizing informational self-determination with digitization in order to be able to use digital business models. For everyone who doesn't want to say no, it's about a yes. However, this agreement must allow for differentiation. "Yes, I want to transfer data, but only according to fair and transparent rules," is the statement.
The design of the framework for this consent must do justice to the interests of users and the economy as well as the requirements of the law. From tech giants to digital companies such as publishers, online mail order companies or car manufacturers to online shops for surfing needs, data-based customer contacts must be made possible for all players. To put it simply, the constructive yes works like this: the customer uses his settings in the interface of a service that manages his consent to control what should happen to his data in all directions.