US rapper Kanye West ends collaboration with Gap

Dhe partnership between KanyeWest and fashion company Gap ended before it really got started. “Our agenda did not match,” said the star rapper and designer, who only calls himself “Ye”, on Thursday (local time) on the US broadcaster CNBC. “Everyone knows I’m the leader, I’m the king,” West proclaimed. “A king cannot live in someone else’s castle. A king must build his own castle.”

Gap boss Mark Breitbard confirmed the end of the cooperation in a memo to employees quoted by CNBC. However, the existing product range is still to be sold off. Actually, the partnership should have run until the end of 2026.

Gap and West’s Yeezy brand announced their deal in June 2020, causing a stir in the fashion world. West, who already has successful collaborations with the sporting goods giant Adidas and previously also with its big rival Nike, wanted to offer its Yeezy articles at Gap at lower prices and thus make them affordable for the general public.

Also allegations against Adidas

But the partnership never really took off and was accompanied by many tensions. A blue jacket came out as an online release in 2021, later a hoodie. Just this summer, a limited collection came to the Gap stores, which was developed together with the French luxury designer brand Balenciaga.

West has also repeatedly complained about the partnership with Adidas. The eccentric US superstar accuses the German sporting goods company – like Gap – of not having kept to agreements and contracts with him.

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