Sony and Honda unveil new brand for joint car

Sony and Honda unveil new brand for joint car

Sony and Honda

The electronics company and the entertainment group have developed a car together.

(Photo: dpa)

Las Vegas The electronics giant Sony will be together with Honda developed car under the new brand name Afeela. Their joint venture presented at the technology fair CES in Las Vegas a prototype of the vehicle, which is to be launched in North America in 2026. Sony At Afeela, among other things, he wants to play to the strengths of artificial intelligence, entertainment and camera sensors, said the head of Sony Honda Mobility, Yasuhide Mizuno.

Sony had already shown two electric car prototypes under the name Vision-S in Las Vegas in recent years. The new vehicle is based on the previous design, but is more reminiscent of a rear end than before Porsche. The car is to have 45 cameras and other sensors, including for automated driving functions. An unusual detail is a display between the front headlights that can show information to people in front of the car.

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