Rewe ends cooperation with DFB because of “One Love” decision

Dhe Cologne retail giant Rewe is ending its cooperation with the German Football Association with immediate effect due to FIFA’s decision on the “One Love” armband. The company wants to clearly distance itself from the attitude of the world governing body FIFA and the statements made by President Gianni Infantino and will therefore relinquish its advertising rights from the existing contract with the DFB especially in the context of the World Cup, said CEO Lionel Souque on Tuesday.

Waiver of Advertising Rights

“We stand for diversity – and football is diversity, too,” said Souque. “FIFA’s scandalous attitude is absolutely unacceptable for me as the CEO of a diverse company and as a football fan.” The DFB announced on Monday that the captain Manuel Neuer At the World Cup, contrary to the original plan, I will not wear the “One Love” captain’s armband. The DFB and the other European associations involved decided to do this because of the threat of FIFA sanctions.

rewe had already informed the DFB in October that the long-standing partnership contract would not be continued – at that time there was still no connection to the World Cup in terms of content. According to the current decisions by FIFA, the group is putting the contract with the DFB on hold with immediate effect and waiving advertising rights, it said in Cologne. The company has already informed the DFB of this.

The collector’s album currently available from REWE will be given away free of charge with immediate effect, with the company bearing the costs, the retail giant announced. Rewe will donate all of the previous earnings from the album once the promotion ends.

Despite the move, Rewe expressly wishes the German national team and all players every success for the World Cup. “We stand by your side and root for you!” Souque said.

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