Opel puts expansion to China on hold

Dhe carmaker Opel is putting its expansion in China, announced in early 2021, on hold. In view of the volume required to “achieve a real effect”, Opel is currently putting its market entry in China on hold, a company spokesman said on Friday, confirming a report by the “Handelsblatt”. The newspaper also quoted business circles according to which nationalist tendencies in China, the draconian zero-Covid policy and the escalation of the conflict over independence from Taiwan made it difficult for Opel to enter the world’s largest sales region.

Since August 2017, Opel has belonged to the Peugeot group PSA, which has since merged with Fiat-Chrysler to form Stellantis. In March 2021, the then Opel boss Michael Lohscheller confirmed: “We want to go out into the world with the Opel brand” and also a possible expansion China announced. As a subsidiary of the US group General Motors, Opel was “always only allowed to do business in Europe”.

Set other priorities

The company spokesman said on Friday that due to the current challenges in the automotive sector, it is more important than ever for Opel to focus on clear priorities – these are quality, profitability, customer satisfaction and sustainability. Against this background, too, Opel is putting its China plans on hold.

At the same time, the spokesman emphasized that Opel intends to continue expanding into new markets. The aim is to achieve more than ten percent of total sales with exports by the middle of the decade.

The Parliamentary State Secretary in the Federal Ministry of Economics, Franziska Brantner (Greens), accused the German economy of dealing too naively with China. “We finally have to take a realistic look at the country. It must not only be about short-term profits, but about a realistic assessment of the opportunities and risks,” said Brantner of the specialist information service “Table.Media”. That doesn’t mean that Germany should completely decouple itself from China. But the industry should reconsider its dependencies.

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