Musk doesn’t rule out Twitter’s bankruptcy


The tech billionaire warns employees that the short message service could go bankrupt if it were unable to generate more money. The economic situation is “bad”.

tech billionaire Elon Musk did not rule out bankruptcy of the online service a few weeks after the $44 billion Twitter takeover. According to media reports, during an appearance in front of employees on Thursday, he warned that Twitter there could be a billion-dollar hole in the balance sheet in the coming year. If, under these circumstances, it is not possible to bring in more money than we spend, “insolvency cannot be ruled out,” Musk quoted the financial service as saying Bloomberg as well as the tech media the information and platformers.

After the takeover, Musk complained about a drop in sales

Twitter was already in the red before the takeover. After the deal, Musk lamented a slump in sales because some major advertisers suspended ads on the platform. They worry that if Musk relaxes the content rules, as announced, their ads could appear alongside offensive tweets. The loan of around $ 13 billion that Musk took out for the purchase also weighs on Twitter. According to media reports, servicing this debt costs around one billion dollars a year.

The tech billionaire wants to supplement the advertising revenue, which has so far accounted for 90 percent of revenue, with a subscription business. The launch of his new subscription with verification check mark initially caused chaos because some users celebrities and company with fake accounts that look deceptively real. Musk had previously warned employees of difficult times in an email. The economic situation is “bad”, especially for a company that depends on advertising revenue.

Home office only after personal permission

In the memo, Musk also announced new guidelines for working from home – in the future, working from home will only be permitted with his express personal permission. According to the memo, which the US media unanimously quoted from, employees must be in the office at least 40 hours a week. Before the takeover, Twitter’s employees were allowed to work from anywhere. Musk is considered an outspoken opponent of the home office trend, which he had already made clear at his electric car company Tesla.

Last week, Musk cut about every second of the approximately 7,500 jobs on Twitter. According to the reports, he now said that the company still had too many employees in some cases. According to media reports, two other key executives left the company on Thursday: Yoel Roth, who was responsible for filtering out objectionable content, and Robin Wheeler, who was newly appointed to oversee advertiser relations.



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