Longtime boss Bob Iger is coming back

BThere is a surprising change of boss at the Disney entertainment group: the long-standing group leader Bob Iger returns to the top. Disney announced on Monday night that Iger had agreed to take over the leadership again for two years. He had been Disney boss for 15 years. It was said that his successor, Bob Chapek, had resigned.

Iger, 71, is once again taking the helm at a difficult moment for Disney and the entertainment industry as a whole. The group has to take account of consumers’ reduced willingness to spend in times of high inflation. At the same time, revenues from cable TV in the USA are falling.

A particular problem is the streaming business. It’s growing fast with services like Disney+, but it’s in the red. In the past quarter alone, it brought in an operating loss of $1.47 billion. The reason for this is the high cost of elaborately produced films and series that have not yet been brought in from subscription revenues. Chapek had promised that the area should be profitable by September 2024. The theme parks, which are booming after the pandemic break, are making up for the losses.

Architect of the Disney group

With the most recent quarterly profit of 162 million dollars, Disney missed the expectations of the stock market, the stock continued to fall. Chapek announced austerity measures such as a hiring freeze and job cuts. Disney has also been targeted this year by aggressive investors who buy into companies and then demand change. At times, billionaire Dan Loeb called for the sports broadcaster ESPN to be sold.

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For detailed view

Iger is the architect of today’s Disney Group. During his era, the entertainment giant bought animation studio Pixar, the companies behind the Star Wars series and the lucrative Marvel films, and Hollywood studio 21st Century Fox. And he brought Disney into the streaming business on the home stretch of his tenure.

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