Inflation makes vacationers from Germany more economical


uholiday, but cheap. The Munich tour operator FTI recently advertised three weeks in an all-inclusive hotel in Side, southern Turkey, including a return flight, with a starting price of 599 euros. This is how customers could read it on the front page of the Lidl-Reisen brochure, which the discounter puts out in its branches.

The company Big Xtra, an FTI subsidiary, is named as the originator of the package tour. The price is not even 30 euros per day and night. In fact, the special fare on Tuesday was only available for a travel date with a flight from Cologne, for the time when there was more demand Easter In 2023, the three weeks should cost at least around 1000 euros. But this also sets a saving signal.

After a strong holiday summer, in which booking turnover came very close to the pre-corona level, the travel industry is now adjusting to a new price awareness among its customers. The market leader TUI assumes that the Germans will not stay at home, but will pay more attention to the price. The holiday budgets of many households did not increase. “No one ignores inflation. That's why many are looking for bargains or are still waiting a bit before booking," said TUI Germany boss Stefan Baumert on Tuesday.

"Difference between wanting and doing"

Baumert presented a study according to which 74 percent of those questioned would like to travel in the winter months. He didn't want to swear that so many actually set off. After all, according to figures from the holiday and travel research community, only 78 percent of the entire pre-pandemic year 2019 embarked on a larger trip. Baumert spoke of the "difference between wanting and doing". That means: The desire to go on vacation remains great, but not everyone fulfills their wish - especially not when energy and living costs are increasing.



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