How are the breweries?

Als Christoph Koehler from off for the Binding Brewery heard in Frankfurt, he was “speechless in places”, as he says. It might even be of use to him. Koehler is the managing partner of the Darmstadt private brewery, which is represented in the shop with the Braustüb’l brand. In recent years, his company has gained market share in Frankfurt because many hosts no longer perceived Binding and Henninger as local brands.

Daniel Schleidt

Coordinator of the economics department in the Rhein-Main-Zeitung.

Jacqueline Vogt

Department head of the Rhein-Main editorial team of the Frankfurter Allgemeine Zeitung.

Thorsten Winter

Business editor and internet coordinator in the Rhein-Main-Zeitung.

Braustüb’l now supplies large Frankfurt festivals, such as the Grie-Soß’ festival and the Swiss street festival, and recently won the race to equip the DFB headquarters in Frankfurt. The company’s sales figures, which have been producing regional beers for 175 years, are also good: sales are currently around a third higher than last year. In 2021 many restaurants and pubs were closed for weeks due to lockdowns.

Concerned despite the good news

Despite this good news, Christoph Koehler is worried. “Sales are good, everything else is a disaster.” The company was happy to have come through the corona restrictions safely, but the next crisis is now causing problems. “The price increases are higher than ever, carbon dioxide is hardly available, the delivery times are getting longer,” he reports. Overall, the company is currently expecting additional costs in the six-figure range.

The difficulties in which the beer industry finds itself also harbor an opportunity. That says Robert Glaab, managing partner of Glaabsbräu in Seligenstadt. Small businesses like his could set themselves apart from the mass supply more than before and, in the best case, set new standards, for example in the acceptance of rising prices. So far, “the dumping prices” at which many large breweries offer their products have harmed the market as a whole. Like all breweries, Glaabsbräu is currently also suffering damage from the disrupted supply chains and, in the future, from the energy crisis.

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