Health food stores are very worried about inflation



Dhe inflation continues to rise, money is tight. Many consumers need to buy their Food pay close attention to the prices. According to a survey by the German Retail Association in spring 2022, 30 percent of those surveyed said they were buying fewer organic products. Accordingly, 21 percent of customers currently put fewer regional products in their shopping cart. Small and owner-managed organic markets and bulk shops are particularly hard hit by the subdued buying mood. The money is not loose.

Kurt Lorenz and Mario Blandamura notice this in particular. “We’re seeing a significant drop in sales compared to the first few years of the pandemic,” says Blandamura. The brothers founded their company in 1995, five years before the European Union has introduced its organic seal. In 1998 the company got its present name: Little Paradise. After 19 years of successful growth, they moved from Geiselbach near Aschaffenburg to their current location in Linsengericht in 2014 and now employ more than 100 people.

Record sales at the start of the pandemic

They run both an organic shop and a delivery service that supplies customers with fruit and vegetables from the region on a weekly basis. Until the beginning of 2022, the story of the little paradise was one of constant growth, analogous to the entire industry. But the Ukraine war and inflation are making things difficult for the entrepreneurs.

The delivery service accounts for 70 percent of sales, says Blandamura. At their peak at the beginning of the pandemic, they had around 7,600 customers who were supplied weekly, and last summer vacation it was just over 4,300. But regardless of that, the decline is noticeable. In the shop, sales fell by around 30 percent. “Many customers only buy everyday products and save on what is not urgently needed,” he says. Numerous regular customers remain loyal to the little paradise, but there is a lack of walk-in customers.



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