Consumer goods – Katjes buys toothpaste – economy

The consumer goods group Henkel from Düsseldorf is passing on its dental care brands such as Theramed and Vademecum to the confectionery manufacturer Katjes International. The company announced that Katjes had acquired Henkel’s oral care business, including all trademark rights. A Henkel spokesman declined to comment on the purchase price on Thursday. According to Katjes, the acquired brands generated net sales of over 50 million euros in the past financial year. Henkel is in the process of being restructured, and CEO Carsten Knobel is merging the ailing cosmetics business with the detergent division. The Düsseldorf-based Henkel group is also parting with brands that Knobel no longer sees as part of its future core business.

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