Apple increases app store prices in euro countries and Asia


App store logo

Apple wants to expand its service business, which also includes the app stores.


(Photo: dpa)

Bangalore, Stockholm The US tech giant Apple will increase prices in its app store in a number of countries starting next month. Apps and in-app purchases would be available in all countries using the euro currency, plus Poland, Sweden, JapanMalaysia, Pakistan, South Korea, Vietnam and Chile more expensive, the company announced.

The new pricing, excluding auto-renewable subscriptions, would go into effect on October 5. For some countries like Vietnam the price increase has become due due to new regulations on collecting taxes from consumers, it said.

A rapid increase in inflationinterest rates and energy prices has also pushed the yen, the euro and some emerging market currencies against the dollar. The euro is at its lowest level in two decades fallen and is currently bobbing around parity with the dollar.

Apple wants to make itself less dependent on the development of smartphones and expand its service business, which also includes the app stores. The division has grown rapidly in recent years and now generates sales of $20 billion each quarter.

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