Apple becomes sponsor of the Super Bowl halftime show

Dhe US technology group Apple will be at the mega television event in the USA super bowl Halftime Show Sponsor. Apple Music has signed a multi-year contract with the National Football League NFL that will take effect in February with the American Football Championship game, the NFL announced on Thursday. Financial details were not disclosed. After ten years, Apple replaces Pepsi as the sponsor of the annual spectacle.

The Super Bowl is typically the most watched television event in the world United States. The halftime show was watched by over 120 million people worldwide in 2022. This makes it a popular advertising platform for companies and artists.

In recent years, Jennifer Lopez, Shakira, Beyoncé, Justin Timberlake, Lady Gaga, Prince and Madonna have appeared. The next Super Bowl will take place on February 12 in Glendale, Arizona.

According to insiders, Apple is also one of a number of companies vying to NFL Sunday Ticket, a package that allows fans to watch American football games every Sunday. A comment from Apple was not available.

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