Amazon lost $5 billion with Alexa



Amazon needs to save

The tech group is also examining the business around its smart speakers and the language assistant Alexa.


(Photo: dpa)

New York, Dusseldorf These three commands torment Amazon: Alexa, set the alarm for 30 minutes, Alexa, play music, Alexa, turn on the light. According to various surveys such as that of the Quora knowledge platform, these are by far the most frequently asked requests that users make to the smart speaker Amazon echo. The problem: Amazon had wished for other requests from customers.

The world’s largest online retailer actually wants to use Alexa to bind customers more closely, sell them products or collect information in order to be able to place ads more precisely. Five years ago, Amazon projected a $5 loss per device to turn into a $2 profit by 2028.

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