Advertising on the iPhone: Apple is risking its reputation – Economy


Simon HurtzBerlin

Apple’s worst flop began with the proven recipe for success: small i, big promise. iAds going to the mobile market advertising revolutionize, predicted the then Apple boss Steve Jobs when he introduced the advertising network in 2010. iPhone and iPad have changed the world, nobody cares about iAds. After six years, Apple realized that phones would sell better than ads, and buried iAds.

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